Two sisters. One long love letter to historical romance.
Une Jolie Balade is a bridal house created by two sisters, Anissa and Naïma, French-Algerian designers with a shared obsession for old-world romance, forgotten heroines, and gowns that feel like they belong in a memory.
Before becoming bridal designers, we were a lecturer and an engineer. Fashion was never the plan. But creation has always been the language we return to, especially when we are far from home.
We learned to sew from the women in our family. Grandmothers and aunties in Tlemcen, Algeria, who would tell stories while their hands worked. European legends with North African twists, always funnier, always stranger, and almost always quietly feminist. We didn't realize it then, but those afternoons shaped everything we make today.
Our first couture brand, Lâme Cœur Paris, celebrated women history tried to make into villains, witches, ogresses, the "wicked" godmother... Une Jolie Balade is the other side of that same love: the bride at the center of her own story, dressed not for a trend, but for a moment that will outlast the day.
Lâme Cœur Paris Morgiana dress featured in Harper's Bazaar Vietnam (Jan. 2022)
Une Jolie Balade Capri dress in the making
We are drawn to the Renaissance, the Romantic era, the Victorian silhouette: the architecture of gowns made when craft was everything. Structured bodices, generous skirts, delicate sleeves, hand-sewn details. We don't recreate history. We borrow its poetry and bring it into the present.
Every gown is made to order from our atelier. We work with brides around the world, guiding each one through the process as personally as we can, the way you would for someone you know.
For us, a wedding dress is never just a dress. It is a chapter, a character, a small act of mythology.
